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WHAT'S HOT NOW!

New to the crew. Already feeling the love and getting snatch'd up quick.

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NEW
cherry dub pore purify'r gel cleanser on lavender background Rihanna washing her face with Cherry Dub Gel Cleanser.

Cherry Dub Pore Purify'r Gel Cleanser with Niacinamide + Aloe Juice

5.0 star rating
(24)
$34.00
Fenty Hair The Protective Type 5-in-1 Heat Protectant Hair Styler bottle made of 50% post-consumer recycled plastic on a blue background. Microscopic photograph showing a strand of hair before and after 1st use of Fenty Hair heat protectant hair styler. The 5-in-1 hair styler repairs split ends, hydrates, defrizzes, smoothes + detangles. Repairs 92% of split ends in just 2 uses, based on a 2-day clinical study on 29 people.

The Protective Type Frizz-Smoothing Heat Protectant Styling Cream

2 sizes
4.5 star rating
(140)
$28.00
BESTSELLER
Trace’d Out Longwear Waterproof Pencil Lip Liner—Brown'd Out Trace’d Out Longwear Waterproof Pencil Lip Liner—Brown'd Out

Trace’d Out Longwear Waterproof Pencil Lip Liner

10 shades
3.7 star rating
(91)
$20.00
BESTSELLER
Gloss Bomb Stix High-Shine Gloss Stick — Is it Fu$$y Gloss Bomb Stix High-Shine Gloss Stick — Is it Fu$$y

Gloss Bomb Stix High-Shine Gloss Stick

11 shades
4.6 star rating
(505)
$25.00
Open container showing The Homecurl Curl-Defining Cream The Homecurl Curl-Defining Cream before and after results after one use on curly hair

The Homecurl Curl-Defining Cream

2 sizes
4.3 star rating
(496)
$28.00
Open shot of Fenty Fragrance Solid Parfum on a cream background Fenty Solid Parfum is unforgettable and demands to be seen. It has notes of magnolia, musk, bulgarian rose, and tangerine.

Fenty Parfum Solid Fragrance

4.4 star rating
(209)
$68.00
BESTSELLER
fenty treatz black cherry on lavender background shade grid with different skin tones and lip shapes wearing fenty treatz in black cherry

Fenty Treatz Hydrating + Strengthening Lip Oil

4 shades
4.6 star rating
(1079)
$24.00
BESTSELLER EXCLUSIVE
Product shot of Butta Drop Body Milk and Butta Drop Body ACream. Comparison infographic of butta drop body milk and body cream. Get hydrated all over. Butta Drop Body Milk is lightweight, silky lotion, absorbs quickly, and has a satin finish. Butta Drop Body Cream is a thick, rich cream, melts onto skin, and has a glossy finish.
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Butta Drop Body Care Bundle

0 star rating
(0)
$69.00
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BESTSELLER EXCLUSIVE
The Controlling Type Hair-Thickening Edge Control Gel + Styling Tool model with braided buns and and braided front pieces
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The Controlling Type Hair-Thickening Edge Control Gel + Styling Tool

3.3 star rating
(3)
$32.00
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BESTSELLER
Open container of Fenty Parfum Body Creme on a light beige background. Close-up of the Fenty Parfum Bode Creme container top.

Fenty Parfum Body Crème

4.7 star rating
(451)
$86.00

THE O.G. WITH A HUGE FOLLOWING SINCE DAY 1

Gloss Bomb Universal Lip Luminizer

THE HOTTER VERSION TO SPICE UP THE FEED

Gloss Bomb Heat Universal Lip Luminizer + Plumper

EVERY GRWM NEEDS SOMETHIN’ TO MELT IT ALL OFF

Melt Awf Jelly Oil Makeup-Melting Cleanser

"NO MORE EXCUSES FOR Y’ALL CRUSTY HEAUXZ” – RIHANNA

Plush Puddin' Intensive Recovery Lip Mask

#INFLUENCED

Hop on the hype train before they sell out.

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BESTSELLER VIRAL FAVE
A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fuschia Flex on a grey background. Close-up of a medium deep-toned model's face wearing Gloss Bomb Universal Lip Luminizer in the shade Fuchsia Flex.

Gloss Bomb Universal Lip Luminizer

16 shades
4.7 star rating
(6334)
$21.00
BESTSELLER
Open compact of the Invisimatte Setting Powder and sponge on a light background. Side-by-side of model's face before and after the application of Pro Filtr'r foundation and Invisimatte Instant Setting Powder on light-medium skin tone.

Invisimatte Instant Setting + Blotting Powder

4.6 star rating
(297)
$37.00
Match Stix Color Adaptive Cheek + Lip Stick — Strawberry Pop Model wearing match stix color adaptive in shade strawberry pop.

Match Stix Color Adaptive Cheek + Lip Stick

4.4 star rating
(81)
$32.00
VIRAL FAVE
Open compact of the Diamond Bomb All-Over Highlighter in How Many Carats?! shade on a marbled background. deep skin toned model wearing diamond bomb all over diamond veil in shade how many carats?!?

Diamond Bomb All-Over Diamond Veil

3 shades
4.6 star rating
(1548)
$42.00
BESTSELLER VIRAL FAVE
plush puddin kalahari melon green component on a lilac background dark hair model wearing plush puddin kalahari melon on her lips

Plush Puddin' Intensive Recovery Lip Mask

4 shades
4.7 star rating
(1269)
$23.00
VIRAL FAVE
Lux balm product shot on a lavender background. Texture smear of lux balm lip balm on a white background.

Lux Balm Ultra-Hydrating Cherry Lip Balm with Barbados Cherry + Vitamin E

4.1 star rating
(273)
$16.00
VIRAL FAVE
Open tube of Blemish Defeat'r BHA Spot-Targeting Gel against a light backdrop surrounded by drops of the product. Close-up of model's medium-toned face showing an uncovered blemish, a foundation-covered blemish and a foundation and Blemish Defeat'r BHA Spot-Targeting Gel-covered blemish.

Blemish Defeat'r BHA Spot-Targeting Gel

3.7 star rating
(101)
$23.00
BESTSELLER
Slip Shine Sheer Shiny Lipstick shown in shade Vamps Who Brunch Slip Shine Sheer Shiny Lipstick deep model shown in shade Vamps Who Brunch

Slip Shine Sheer Shiny Lipstick

8 shades
4.7 star rating
(1340)
$26.00
VIRAL FAVE
tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background deep skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

6 shades
4.4 star rating
(1100)
$26.00
Bright Fix Eye Brightener — Melon Bright Fix Eye Brightener — Melon

Bright Fix Eye Brightener

14 shades
4.3 star rating
(363)
$28.00

BRB BEING THE SPARKLY MAIN CHARACTER

This diamond-dusted highlighter covers you in 3D shimmer.

SHOP DIAMOND BOMB

RIHANNA’S SPECIAL GUEST YOU DIDN’T EXPECT

You know it's really her go-to if she pulled it out mid-performance.

SHOP INVISIMATTE POWDER

THIS RED LIP WENT VIRAL DURING ITS ICONIC DEBUT

First worn by Rihanna at her Halftime Show performance.

SHOP FENTY ICON VELVET
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